The newsletter where readers make predictions about business, tech, and politics. Read the newsletter. Make a prediction with one click. Keep score.
Welcome to Nonrival, the newsletter where readers make predictions.
Note: A number of users did not have their predictions scored correctly in Wednesday’s email. Apologies for that! All forecasts have been recorded but a bug prevented some of them from being scored. I’ll resend those scores once the bug has been fixed.
Thanks for forecasting. Send feedback to newsletter@nonrival.pub.
Elon Musk is blowing up Twitter, Mark Zuckerberg is pivoting to the metaverse, power users are fleeing their platforms, and seemingly every tech company is laying people off. Columnists are marking the end of an era. “The age of social media is ending,” Ian Bogost wrote in The Atlantic. His colleague Derek Thompson says “We’ve mostly passed through the browser era, the social-media era, and the smartphone-app-economy era” and are entering the AI era.
But is the social media era really ending? That could mean a lot of things, but one of them is that the legacy social media apps—Facebook, Twitter, etc.—will decline.
The real value of forecasting is its ability to make our thinking more explicit, as Michael Page, the former head of Georgetown’s Foretell forecasting platform, put it to me recently. And that’s what I want to do here. Do we really think the major social media apps are going to decline?
This week’s forecast looks at the total global daily Android users (for data availability reasons) for Facebook, Instagram, Twitter, and Snapchat combined. Will that number rise or fall over the next few months?
Twitter has reportedly been losing its power users since the pandemic. The number of accounts that tweet at least three times a week has been declining and hundreds of thousands of users have deactivated their accounts since Musk took over. Hundreds of employees have resigned following the layoffs and a Musk ultimatum. The World Cup, which will take place from late Nov. through mid-Dec., historically drives lots of users to Twitter.
Facebook’s daily active users fell for the first time ever in the fourth quarter of 2021 but have grown modestly since. Mark Zuckerberg is spending billions to reposition Meta as a “metaverse” or virtual-reality focused company.
Snap laid off 20% of its staff in August, as the threat of recession hurt the ad market. Meta laid off 13% of its staff in November. And Musk laid off half of Twitter last month.
Privacy changes by Apple has hurt the advertising businesses of social media companies. The smartphone maker made it harder for an app to share data with third parties, including advertisers.
Social media companies face new competitors. TikTok, the short-video app, is by far the biggest threat—though its regulatory status in the US is uncertain. And there are always new entrants: BeReal is the app of the moment; here’s a list from last year.
Measuring app users is tricky business in the best of circumstances, and it’s made even harder now that Twitter is private. For this forecast Nonrival is using data from SimilarWeb on Android users only, for data availability reasons.
Here’s the combined total of daily Android users across Facebook, Instagram, Twitter, and Snapchat:
Here’s a look at how many Android users are added or lost each month: Most months the gains and losses are +/- 10 million total, or .01 billion.
And here’s a reminder that Facebook and Instagram are by far the biggest of these four apps:
Finally, a couple of prediction markets about Twitter (crowd forecasts are as of this writing):
How likely is it that the combined daily Android users of Facebook, Instagram, Twitter, and Snapchat will be higher in Feb. 2023 than Oct. 2022? (>1.74B)
Deadline: Make a forecast by 9am ET Tues. 11/22.
Fine print: This forecast will resolve based on data provided by SimilarWeb. Here's more on their data.
The newsletter where readers make predictions about business, tech, and politics. Read the newsletter. Make a prediction with one click. Keep score.
Welcome to Nonrival, the newsletter where readers make predictions about business, tech, and politics. This is the first scoring email of Season 3 so everyone's total points have been reset, and now are based on just last week's question. Thanks for forecasting. Send feedback to newsletter@nonrival.pub. In this issue Scores: Will the preliminary April Index of Consumer Sentiment be higher than the final March index of 79.4? Date: This question was posed to readers on Sunday, April 7. Outcome:...
Welcome to Nonrival, the newsletter where readers make predictions about business, tech, and politics. Thanks for forecasting. Send feedback to newsletter@nonrival.pub. In this issue Recap: Will the preliminary April Index of Consumer Sentiment be higher than the final March index of 79.4? Average reader forecast: 59% Your forecast: [040724 GOES HERE]% The vibes will keep improving Most of you think that the April data on US consumer sentiment will improve over March's three-year high. As...
Welcome to Nonrival, the newsletter where readers make predictions about business, tech, and politics. How it works: Read the newsletter, then click a link at the bottom to make a prediction. You'll get scores based on how accurate your prediction is, compared to what actually happens. New cadence: I'll be sending one new forecast question a month, usually the first Sunday. Thanks for forecasting. Send feedback to newsletter@nonrival.pub. In this issue Forecast: Will US consumer sentiment...